Can an iconic brand also be a dynamic one‽ This episode starts with a good font with which to sell hugs, a new release that also serves as a marketing exercise, and two handwriting fonts, only one of which is born of hand writing. Then, Josh has to rant about how the ever-changing NBA jerseys are examples of poor branding, and even though Kyle may not exactly disagree, there's a chance the guys are simply behind the times. But at least they are partners in confusion, and we can all agree that good branding has a through line and Pepsi reeks of desperation...
Font releases highlighted in this episode:
Ozik Soft from Nuform Type
Scatch from Tipographies
Dash from Typotheque
Superscript from Positype
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